Be a man !
not a#jerk !

Universal Primary Prevention Project on Commercial Sexual Exploitation

  • Partners: Échec au crime.
  • Target population: 18 years and older
  • Territory: Quebec.
  • Platforms where the awareness campaign was deployed: Linkedln, TikTok and Facebook.
  • Campaign duration: June 6 to July 9, 2023.
  • Campaign result: 288,290 total impressions (number of views). On LinkedIn, the video has been viewed more than 7,000 times. Facebook performed very well with 11,019 interactions and TikTok is our standout with over 200,000 impressions and 40,347 clicks to the campaign site. As for the target audience, men (therefore the direct consumer of the purchase of sexual services) were the most targeted by the campaign for all social media. On Facebook, the 25 to 44 year olds were the most affected while on TikTok, it was the 45 to 54 year olds who viewed the video the most.